About us - Sawday's

'More than just a bed for the night'

We believe in what we do, passionately and honestly. We love all things local and independent, and seek out quirkiness and creativity. We reject the bland, the corporate and the impersonal. We select only the most special places and owners.

Toby & Alastair Sawday

A family business

Championing sustainability has always been Alastair’s passion and he stood for parliament as a Green Party candidate, founded Avon Friends of the Earth and was vice-­Chair of the Soil Association. His efforts to promote sustainability have led to the company being honoured with a Queen’s Award for Sustainability. It was also voted Independent Environmental Publisher of the Year – twice.

Alastair handed over the Sawday's reins to his son, Toby, in 2010 - though he's still very much involved as Chairman and can sometimes be found swimming in the office pond when the weather is nice.

Toby’s busy embracing the digital and breathing new life into our online projects, while keeping the company ethics at the heart of everything we do.

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People, quirk & fun

We know what creates a happy and memorable stay…

  • Making fresh discoveries
  • Getting good value
  • Enjoying great conversation
  • Meeting owners who want you to feel, and be, comfortable

Our owners offer all this, plus a winning combination of fun, quirkiness and kindness.

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Inspected and selected

We are making new discoveries all the time. New places and new owners, wonderful people we'd love you to meet. Our choices are ours alone, and of course feedback from our guests is hugely important. 

We've met every owner, seen every bedroom and bathroom and, on our lucky days, eaten the food.

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Local champions

When you stay in a special place, you’ll know exactly where your breakfast egg came from, and which farmer reared your bacon. You’ll enjoy home-made imaginative meals produced with flair and care.

A stay with us helps to keep independent artisan producers afloat, as our owners support these local champions. Helping to sustain rural economies is one of the most rewarding aspects of our work.

Get in touch

If you like what you've read you can apply to become a Sawday's special owner. Alternatively, you can ring us on +44 (0)117 204 7810.

If you have a question or a comment, please contact specialplaces@sawdays.co.uk.

For Press requests, please contact press@sawdays.co.uk or ring +44 (0)117 204 7801.