The Slow Movement started with food in Italy when a fast food chain threatened to compromise all that Italians loved about food. It urged Italians to turn their back on the encroaching fast food culture.

Slow now goes beyond food

Slow has expanded into other countries and reaches past food to travel, farming and city-living. It encourages us to embrace biodiversity and to appreciate artisan producers, craftsmanship and community, family, landscape and history. It also reminds us that we all have power to make a difference… If you shop in the high street and support your butcher, baker or greengrocer you are helping your local economy; shopping in the supermarket benefits only shareholders.

‘Being’ slow is acknowledging what makes for a better, happier and more connected world. It reminds us that life’s simple pleasures - good food and conversation, music and laughter, time for family and friends – can bring the greatest happiness.