The Scarlet does what few others can – this may be a super-cool design hotel with one of the loveliest spas in the land, but the service here is fantastic: friendly, attentive, ready to help. As for the hotel, it sits above the sea with a vast wall of glass in reception to frame the view. Outside, you’ll find a hot tub in the garden from which you can stargaze at night; inside, there’s a stylish restaurant that opens onto a decked terrace, where you scoff delicious Cornish food while gazing out to sea. Elsewhere, an open fire in the sitting room, a pool table in the library, then a cool bar for Cornish wines and ales. Exceptional bedrooms all have sea views, then balconies or terraces, private gardens or viewing pods. Expect organic cotton, oak floors from sustainable forests, perhaps a free-standing bath or a huge walk-in shower. As for the spa, you get tented treatment rooms, chill-out pods that hang from the ceiling, and then a couple of swimming pools flanked by sunbeds. Finally, the hotel is green to its core, with a biomass boiler, solar panels and state-of-the-art insulation.