Effortless style drifts through the beamed rooms of this boutiquey B&B in a 1490s bakery, from a roaring inglenook fireplace to an honesty bar in a mock bookcase – all run by relaxed creative hosts Brendan and Lionel. Bedrooms hold surprises: Elizabethan frescoes, an old pulley for bags of flour, doors with trompe-l’œil, seashell mosaics and handmade soaps. Step out into lively Old Hastings, wander down to see fishing boats tucked in for the night or find an antiques bargain. Seagulls herald the new day: pick a morning paper; breakfast like kings on organic croissants and local kippers (dinners also on request). Unique.