Our recent marketing activity

Our industry-leading Marketing and Communications team works to ensure Sawday’s special places to stay are seen by a wide audience of discerning guests. From inspiring campaigns and a highly engaged community to strong relationships with major UK media, we build visibility, trust and demand. 

Our audience

  • 2 million sessions in last 12 months
  • 150K email subscribers 
  • Over 100K followers across social media 

 

Recent press coverage

Our longstanding media relationships ensure we regularly secure national coverage, including press trips, special features and round ups.  

The Guardian

8 of the best affordable beach holidays

Featuring A Picciridda

The Great B&B Challenge

Our very own Nic Crosse was a judge on this 15-part series on Channel 4.

The Times

When only a cottage with your own boat will do

Featuring Brachkashie Cottage 

Partnerships and promotions

We work with other companies who share our values and media outlets with significant reach to grow awareness of Sawday’s special places to stay. 

Country Living

Our ongoing partnership with Country Living regularly showcases Sawday’s to the magazine’s 176K magazine readers and 580K social media followers. 

Fat Face

To celebrate B Corp month, we partnered with fellow B Corp Fat Face on a competition to win a stay at The Lion Inn, Winchcombe

LNER

Our 25% off autumn stays promotion was launched with train company LNER and promoted to their audience of 1.75 million. 30% of LNER customers who signed up for the offer also signed up to the Sawday’s newsletter for future marketing.

 

Recent content creators

We work with content creators on social media who share our passion for slow travel and special places to stay to reach new potential guests and raise awareness of Sawday’s.

Sophie Bobbins at Findara Cottage, Northumberland

Sophie Bobbins at Findara Cottage, Northumberland

Alice Tate at the Barn at Wood Farm, Wiltshire

Alice Tate at the Barn at Wood Farm, Wiltshire

Sam Hansard at Orchard House, Wiltshire

Sam Hansard at Orchard House, Wiltshire

Campaigns and content

Our campaigns are driven by guest demand, trends identified in the wider travel industry, and our own values and ideas, driving guests back to the Sawday’s site for the benefit of all owners.

Gîtes in France

Newsletters, social posts, articles and press features to celebrate the enduring charm of a French gîte holiday. A gîte isn’t just a place to stay – it’s a way of life. Private space, authentic locations, slow mornings, long lunches, and evenings under the stars. 

Sawday’s Pubs

Multichannel campaign to highlight Sawday’s pubs expertise, 30 years of exploring backroads and villages to find the best pubs with rooms in the UK.  

Special places for every trip

We kicked off the year with a focus on special places for every trip, from villas overlooking azure Sicilian seas to fire-warmed pubs in the Scottish highlands. Whatever trips are planned this year, make them special.