Our recent marketing activity

Our industry-leading Marketing and Communications team works to ensure Sawday’s special places to stay are seen by a wide audience of discerning guests. From inspiring campaigns and a highly engaged community to strong relationships with major UK media, we build visibility, trust and demand. 

Our audience

  • 2 million sessions in last 12 months
  • 150K email subscribers 
  • Over 100K followers across social media 

 

Recent press coverage

Our longstanding media relationships ensure we regularly secure national coverage, including press trips, special features and round ups.  

The Times

My nostalgic nineties French family holiday

Laura Atkinson from the Sunday Times highlighted the joys of a gîte holiday at Manoir Le Figuier in the Dordogne 

 

The Great B&B Challenge

Our very own Nic Crosse was a judge on this 15-part series on Channel 4

The iPaper

Our resident pub super inspector, David Hancock, selected 20 fabulous pubs for weekend walks for the The i Paper

Partnerships and promotions

We work with other companies who share our values and media outlets with significant reach to grow awareness of Sawday’s special places to stay. 

Country Living

Our ongoing partnership with Country Living regularly showcases Sawday’s to the magazine’s 176K magazine readers and 580K social media followers. Our spring social campaign was watched by an audience of nearly 50K. 

Seasalt

This summer we’ve partnered with fellow B Corp, Seasalt Cornwall, increasing our brand awareness among their sizeable audience, activity has included strengthening Sawday’s followers & subscriber a competition and content shared to over 900K. 

Spring offer

We ran a spring offer with Country Living & Good Housekeeping’s members and also across our own subscriber database, resulting in 1000 clicks through to booking. 

 

Recent content creators

We work with content creators on social media who share our passion for slow travel and special places to stay to reach new potential guests and raise awareness of Sawday’s.

Robyn Poppy wearing Seasalt at Botelet, Cornwall

Robyn Poppy wearing Seasalt at Botelet, Cornwall

The Rail Voyage took a leisurely trip from London to the South West

The Rail Voyage took a leisurely trip from London to the South West

Bobbins at Home took a trip to Findara Cottage in Northumberland

Bobbins at Home took a trip to Findara Cottage in Northumberland

Campaigns and content

Our campaigns are driven by guest demand, trends identified in the wider travel industry, and our own values and ideas, driving guests back to the Sawday’s site for the benefit of all owners.

A more inclusive Sawday’s  

We launched a new full selection of accessibility filters on site, making it easier for guests with additional needs to find & select places to stay. To date these filters have been used over 3000 times and we will continue to build on & promote this feature.  

Sawday’s Pubs

Multichannel campaign to highlight Sawday’s pubs expertise, 30 years of exploring backroads and villages to find the best pubs with rooms in the UK.  

Responsible Travel

We relaunched our Responsible Travel hub, bringing together practical advice, destination guides and inspiring itineraries to help guests travel more thoughtfully. From train-friendly escapes and quieter destinations to supporting independent businesses, the hub reinforces Sawday’s commitment to slower, lower-impact travel while driving readers to book special places along the way.