Join the Sawday's collection - list your property with us

For over 25 years, Sawday’s has championed independent owners of only the most special hotels, B&Bs, inns, holiday cottages and self-catering places to stay, bringing them brilliant guests.

If you’ve created a place to stay you’re immensely proud of, you don’t want it disappearing into the internet clutter. Our guests look for places with individuality and character, so we choose only the best for our collection. With 25 years of marketing experience, personal service, press reach and an audience of loyal guests, we help independent owners who want to advertise their property stand out in a crowded marketplace.

Six reasons to be part of Sawday’s


We’ll give you a mark of quality

Our experienced team inspects and selects every place we work with, making sure it has the inspiring quality our guests are looking for.

We only accept 50% of all applications and places can’t buy their way in. Being part of our collection is a kitemark of quality that helps you stand out from the crowd online and in the press.

You’ll receive brilliant guests

One of the most consistent pieces of feedback from our owners is that they love Sawday’s guests. Our carefully cultivated audience tend to be affluent, independent and loyal. They’re looking for something special, like to travel off-season and regularly go back to a place once they’ve found it.

Millions of people search our site every year and over 200k receive our newsletter and follow us on social media. Your place will be part of a small, special collection browsed by people who travel respectfully and genuinely appreciate what you do.

We’ll get you seen

As a member, you benefit from the knowledge and insight of our Marketing, PR and Digital teams. They’re always on top of the latest Google algorithm and social media, and have established strong links with the national press.

We regularly partner with The Times, The Telegraph, The Guardian, iNews and many more, as well as creating our own content that inspires guests with experiences, stories and our values as a company.

We’ll let you run your business your way

Many travel companies put themselves between you and your guests, but Sawday’s guests book directly with you. We charge an annual membership fee rather than commission and take no part in your bookings.

You speak to people before they book, getting those vital insights that help make their stay special and setting your own terms for cancellations and payments.

We have 25 years’ experience

We’re a trusted industry voice who have stood for something different in travel for over 25 years. We’ve worked with 1000s of owners just like you, who want travel to be a more personal, enriching industry.

As a member, you’ll get our personal support, dealing with a small team who answer the phone during business hours. You’ll never be put through to a list of automated choices, just a lovely human being.

You’ll be working with people who care

We are part employee-owned and part owned by a charitable trust that donates to projects and organisations dedicated to improving the relationship between travel and the environment.

Our mission guides us to look for socially and environmentally responsible ways to do business. We pay fair wages, promote equality and diversity, and pay our taxes. We care about people and making travel a more aware industry.

Are we a match?

We’re quite fussy. We choose only the places we think our loyal Sawday’s guests will love. We look for people who have poured their heart into creating a place that’s quirky, authentic and sings with personality and passion. If that sounds like you, then get in touch.

How to join Sawday’s

Fill out the form below and we’ll be in touch, or give us a call on +44 (0)117 204 7810.

  1.  If you’re right for the collection, we’ll arrange an inspection
  2.  If the inspection goes well, you’ll be invited to join
  3.  We’ll write honestly about your place on our site, so you receive the right guests
  4.  There’s an annual membership fee, payable monthly or in full for the year
  5. You get brilliant guests who truly appreciate your place and the experience you provide


  • Step 2 of 2: Tell us about your place

  • By completing this form you agree to abide by our Terms and Conditions and Privacy Policy
  • This field is for validation purposes and should be left unchanged.