Marketing activity

Our owners benefit from our industry-leading Marketing and PR team, who have close relationships with national press and an engaged and loyal audience of our own.

Our audience

  • 2 million visits in the past 12 months (Sept 24 – Aug 25)
  • 160K email subscribers
  • 100K followers across social media

 

Recent press coverage

Our longstanding press contacts ensure we secure national coverage, including press trips, special features and round ups. In the last 12 months coverage has reached 99.8 million people.

The Times

Now’s the perfect time to visit Wales. Here’s where to stay

Featuring Hen Ffermdy B&B, Penally Abbey, Felin Fach, & Manor Town House

The iPaper

30 charming British waterside pubs, from Cornwall to the Scottish Highlands

A Sawday’s Special Feature exclusively showcasing Sawday’s pubs

The Guardian

A tour of France in 10 classic dishes

Featuring Hôtel Saint Paul Rive Gauche & Hotel Windsor

Partnerships and promotions

We work with other companies who share our values and media outlets with significant reach to grow awareness of Sawday’s special places to stay.

Country Living

Our social media partnership with Country Living showcased Sawday’s to the magazine’s 176K magazine readers and 550K social media followers.

Times+

400K Times+ members were offered an exclusive 25% off Sawday’s pub stays. The promotion drove over 10K visits to our pubs collection and generated a 10% increase in page views across our entire pubs collection.

LNER

Our 25% off autumn stays promotion was launched with train company LNER and promoted to their audience of 1.75 million. 30% of LNER customers who signed up for the offer also signed up to the Sawday’s newsletter for future marketing.

 

Recent content creators

We work with content creators on social media who share our passion for slow travel and special places to stay to reach new potential guests and raise awareness of Sawday’s.

The Slow Traveler at Penicuik Estate

The Slow Traveler at Penicuik Estate

Sophie Bobbins at Home Farm Cottage

Sophie Bobbins at Home Farm Cottage

The Idle Hands at The Bear Inn

The Idle Hands at The Bear Inn

Campaigns and content

Our campaigns are driven by guest demand, trends identified in the wider travel industry, and our own values and ideas, driving guests back to the Sawday’s site for the benefit of all owners.

Responsible Travel with Sawday’s

Articles, competitions and partnerships with rail company Trainline, sustainable travel experts Byway, and Le Shuttle all encouraged Sawday’s guests to reduce their carbon footprint, enjoy the gentle pace of train travel, and discover more Sawday’s special places to stay.

Sawday’s special places to stay

Newsletters, content creator trips and articles took our audience back to the basics, highlighting the special qualities that are shared by the whole collection – places that burst with charm, character, and authenticity, created by people who care.

Discover Italy

Content partnerships and articles written by expert writers with significant platforms, such as Pasta Grannies (online audience 1.3 million), local residents and the owners of our places delivered content to inspire new and existing guests to explore the Sawday’s collection in Italy.