Pricing and availability

We constantly monitor the latest trends to ensure you’re informed on how the industry is changing and how you can take advantage of any shift in patterns. Being flexible with your pricing or length of stay can be an important way to fill gaps in your calendar, while expressing the value of your offering is important to achieve your desired rates. 

Flexibility on lengths of stay

A frequent request of guests, at least for self-catering properties, is to book outside of normal restrictions, perhaps for a few days where normally you’d only take week-long bookings. Adjusting these too often can leave you with one- and two-night gaps which can be hard to fill, but bending the rules now and again can be very valuable. If you have the flexibility to offer extra check in days, it can help you appear in searches and attract more guests. Many places enforce longer bookings during peak times but allow shorter ones in the off season. Consider where you can make concessions to help fill sparser months.     

 

Advanced bookings vs pricing reviews

We understand that reviewing your rates and costs regularly is a vital part of remaining profitable, but consider opening your calendar a year or even two in advance, even if you haven’t yet assessed future pricing changes. For self-catering properties, this can help to secure bookings by families and groups who need to plan well in advance. For pubs and B&Bs, it can bring in people booking for special occasions like milestone birthdays and anniversaries.    

  

Special offers

Special offers should be used sparingly and should also, in most cases, affect the price of a stay. Added extras might influence deciding between two or three very similar places, but a discount has been proven to be the most attractive incentive to attract guests who would otherwise not have considered booking.  

 

Added value & experience

Features and extras, rather than being useful for special offers, are much more effective when added as standard. Make sure your page highlights all the best aspects of your place along with everything you provide or can arrange for guests. This will add value to the guest’s experience and may help you achieve higher rates.