How we do (good) business

We were founded on strong principles about the way travel should be, how people ought to be treated and the role businesses can play in their communities.

With our employee ownership model, charitable trust and B Corp certification, we have structured our company around those values and are always looking for ways to increase our positive impact.

Our annual
Impact Report

Our Impact Report shows our progress and goals as a company dedicated to changing the relationship between travel, communities and the environment. For 2022, we are continuing our 1 Million Trees campaign, adding Community Champions, pushing our B Corp score over 100, fighting for equality in access to nature and, perhaps most importantly, pursuing our pledge to become carbon neutral by 2030. Read the full report for all the details of these ambitions and how we intend to achieve them.


In 2018, we set up the Sawday Trust, which now owns 24% of the company.

It will use its share of profits to address the impact of tourism on climate change through research, action and support of relevant causes.


Our mission guides us to look for socially and environmentally responsible ways to do business. We’re fair, honest and human with our guests and owners. We choose our brand partners with care and pay our taxes at every level.

We are enormously proud of our B Corp certification, which shows we meet the highest standards of social and environmental performance.


In 2018 we entered into a unique version of Employee Ownership, in which the company was divided between the employees (52%), a Charitable Trust (24%) and the Sawday family (24%).

It means that every member of our team is a part of deciding our future. It’s made Sawday’s an even better place to work and means that it will always be true to the values it was founded on.

The Board

Our board reflects the company structure, with representation from the Sawday’s family and employees at every level ensuring we stay true to our values. It is comprised of:

Sarah Flannigan (Non-executive Chair), Mike Bevens (Managing Director), Alastair & Toby Sawday (Non-executive Directors), Tom Dixon (Director) and Jo Amner (Employee Director).


Our Community Champions are charities, Community Interest Companies (CICs) and other purpose-driven organisations or cooperatives who receive subsidised Sawday’s membership to aid the causes they support.  

Our marketing and PR means they can focus less on making ends meet and more on doing good.

A million

We are committed to planting a million trees by the end of 2025, as part of the fight against climate change.

It’s a bold target involving campaigns and initiatives across both Sawday’s and sister company Canopy & Stars. You can find out more on the Canopy & Stars tree planting page.

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