How we do (good) business


We were founded on strong principles, not just about the way travel should be, but also about how people ought to be treated and the role businesses play in their communities.

We keep those values at our core and have even made them part of the structure of the business.


In 2018, we set up the Sawday Trust, which now owns 24% of the company.

It will use its share of profits to address the impact of tourism on climate change through research, action and support of relevant causes.


Our mission guides us to look for socially and environmentally responsible ways to do business.

We’re fair, honest and human with our guests and owners. We choose our brand partners with care and pay our taxes at every level.


In 2018 we entered into a unique version of Employee Ownership, in which the company was divided between the employees (52%), a Charitable Trust (24%) and the Sawday family (24%).

It means that every member of our team is a part of deciding our future. It’s made Sawday’s an even better place to work and means that it will always be true to the values it was founded on.

The Board

Our board reflects the company structure, with representation from the Sawday’s family and employees at every level ensuring we stay true to our values. It is comprised of:

Sarah Flanagan (Non-executive Chair), Mike Bevens (Managing Director), Alastair & Toby Sawday (Non-executive Directors), Tom Dixon (Director) and Nicola Crosse (Employee Director).

More from Sawday’s