Technology has taken over more and more of our lives in recent years and the backlash against constant screen time has been the driving force behind people seeking a reconnection with nature. A year of restricted travel has also made people appreciate the outdoors more, making them lean away from city breaks and packed hotspots in search of greenery and scenery. The shift has been reflected in our press requests and on-site search, with properties and regions promising remote stays increasingly in demand.
Along with that desire to reconnect with nature comes a greater interest in protecting it. Carbon offsetting, public transport usage and staycations, despite the last being an awful word, have all seen a boost as people begin to make far more considered decisions about the impact of their trips. This is something that we at Sawday’s are very keen on encouraging. We urge you to add local walks, wild swimming spots, your eco credentials and transport links to your listing as prominently as you can if you haven’t already done so. It makes your place more enticing to the environmentally conscious guest and helps promote the overarching ethos of conscious consumerism.
Of course, this level of popular appeal never goes unnoticed by the major players and there are many brands feverishly “greenwashing” – trying to make their services or products appear more ethical than they really are. We were recently certified as a B Corp, which is a rigorous process recognising our deeply held commitment to sustainable travel and ethical working practices.
Our guests trust us to work with good people, promote good business and be a permanent part of a movement towards a better way of travelling. It’s our profound hope that the trend for sustainable travel can be nurtured into a genuine shift in tourism and we’re proud to work with owners who share that goal.
If you have any questions or suggestions regarding the promotion of sustainable travel, please get in touch.
